Communication Policy

Creation of a uniform and attractive appearance Introduction of advertising for the purpose of acquiring new customers The purpose of advertising is to create awareness and the constant increase in market share.

The advertising budget includes spending of $150,000 in 2025 for social media advertising for the B2C sector and $350,000 for Invitations Meetings for B2B customers. In 2020, expenses are estimated for management of our range of SEK 500,000 on the Internet and print media. From 2025, a minimum of SEK 750,000 or 50% of the annual marketing budget is provided for flexible ad attachments.

• The promotion includes measures that serve to increase sales profitably.
• Training in Total Loyalty Management for the Key Account Manager Bonus payments
• Quantity-based sales discount of sales agents in the B2C Incentives
• Free trial period of 30 days of standard software for the end user

• Advertise on public trust
• The goal is to influence the public attitude towards the company positively.
• As a means for objective press releases, PR ads, blogs and sponsorship are planned.
• High social standards